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Home >> Articles >> Promoting and Marketing >> Advertising Methods - Advertise in Newsletters
Author: BJ
Added: November 8, 2005
Views: 3,172
Rating: 5/10
Advertise in Newsletters
Newsletters are informative, topic oriented emails sent to those who agreed to receive the information and are some of my favorite means of advertising. If you can think of a topic, subject, celebrity, recording artist, country, state, hobby, sport… Okay, you get the picture. There are newsletters for just about everything. This is great information for us, because we can find those who cater to the specific group most interested in what we have to offer, sell or promote.
Newsletters vary in membership size from two to tens of thousands. Keep in mind, bigger is not always better. If there are five members in a program and each of them purchase your product, you have 100% sales for a minimal price. I have found the more closely related my product and preferences, the better the response to my advertising from newsletters.
Newsletter owners base their prices on how much space is available, their costs, the membership numbers and demand. The more available spaces, the lower the cost to the advertiser. However, many have chosen to limit advertising. They provide a service to their members and that information requires much of their time and allocated space. Limited space can increase the cost of advertising and the demand for that space can cause the price to go up.
Some newsletters have a monthly or annual fee to members. These often have the least allotted space for advertising. Basic costs are covered by fees, so they can reduce the amount charged to advertisers depending on the demand for available space.
Newsletters have an added advantage. Members actually read the information. This rare concept adds value to your advertising dollar. Members tend to discuss the newsletter information outside the net. These discussions often lead to copies of the newsletter, and your advertising being sent to more prospects via word of mouth and the forward option in email.
To locate the newsletters for your advertising needs, do a search for topics that most match your product, service or program. An example: If your product is Art Supplies, you would look for newsletters that cater to Artists. Key words like watercolor, acrylic painting, oil painting, easels, artist's brushes, canvas making, art, etc. You know your product. You already know the key words for everything that would point to or be related to your product.
Put your key word with newsletter and do a search on any good search engine. I happen to like Copernic and Google. I put in a search for “education newsletter” and got 20 pages of possibilities through Ask Jeeves. Any search engine can locate the newsletters you seek. Collect the name and contact information for several newsletters you would like to consider.
Write an email letter to inform the owners you are interested in advertising. Ask for a recent copy of their newsletter to assist in your decision. Ask for prices, allotted space, availability and membership. Ask if banners are allowed, HTML or text ads only. If you would like, furnish a copy of your preferred ad and ask for a price to run it. Ask about payment options; do they accept credit cards, checks, bank transfers, Pay Pal, etc. Be courteous, but be clear this is only an inquiry. I have found it is easiest to write the letter and send the same information to every prospective advertiser for uniformity. This also makes it easier to make a side-by-side analysis of the information returned.
It is good business for newsletter owners to respond to your requests, advertising questions and needs. They want to have your business as much as you want to advertise with them. A copy of their newsletter will help you determine which would best suit your advertising needs. It will also help you to know if the newsletter stays on target or if it has veered off in another direction over time.
You decide how much time to give. My rule of thumb for email: If I do not hear from someone in 72 hours, I move on. You are trying to give someone your money to perform an advertising service for you. Customer service on the net is very important. Is the newsletter owner professional enough or hungry enough to give you good service?
It is your money. You can find newsletters to advertise for as little as $2.00 or as much as $150. You have set your advertising budget and it is up to you to spend it wisely.
Author info: B. J. Gross has a BBA and has been involved in net advertising and
marketing since 2001. She currently owns and operates LoneStarClicks.com and will soon launch MyDeals.biz
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