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Home >> Articles >> Web Hosting >> Creative Business Names - the Web Strategy Aspect
Author: Amnon Levav
Added: January 30, 2005
Views: 5,083
Rating: 5/10
Business names selection
Business names are like baby names. Selecting the right name for your new small business is an important task. It requires vision and creativity, intuition and focus.
Start with Automated market research
New technologies make it easy to find what people want by looking at what they search for. It is no longer needed to make an expensive market reaserch in order to determine your branding. Search engine statistics are readily available for a modest fee. Moreover, it is possible to know which terms has the smallest of competition.
The web strategy aspect
From the web strategy aspect, business names must contain the search words that people are searching for.
High traffic search words should be included in your domain name.
This serves two purposes:
1. Drives alot of search engine traffic in your direction.
2. Strengthen your brand.
When to register your business domain?
OK. Youve selected your business name. When to registry your domain name? Early registration of domain names is important in order to protect your business name. Even if you don need web prescense now, you will probably need it in the future. Registering your domain name before you register your business is the best strategy to ensure that the domain name is still free when you need it. Register your domain name immediately after your market research, as soon as youve decided about your brand. Read more domain selection tips in my other article about domain names selection.
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