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Home >> Articles >> Web Site Design >> What Links Do
Author: Sholom Sandalow
Added: August 7, 2004
Views: 1,665
Rating: 10/10
Links affect momentum. Use embedded text links, so visitors never have to leave the active window. They should never wonder, "Where do I go next?" Good link usage propels visitors deeper into your site toward their desired goal and to the ultimate action you want them to take.
Does the link take visitors where they expect to go? Is the links implied promise fulfilled? If so, visitors gains confidence in your site -- and you gain credibility. If not,your rapport with customers can suffer.
Search engine crawlers bounce to pages from links. Include keywords in links to improve your search engine rankings. If they
e relevant and address the visitors intent, links help with AIDAS. If the link leads to information visitors find interesting, it helps create desire and action.
Links can also address WIIFM. Provide links to information thats relevant and important to visitors, and theyll become engaged in the buying process. Links with an implied benefit give visitors a reason to click and to learn about that benefit.
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